Reduce the impact of counterfeiting
As counterfeiters get better at producing believable knock-offs, it’s never been more important to prove what’s genuine. That’s why many manufacturers turn to laser marking solutions to reduce the impact of such activities. There are several sophisticated ways to improve your security efforts with laser marking. Raymax has proven experience with anti-counterfeit measures to protect your most valuable products.
The impact of counterfeiting
Counterfeiting can impact your business in many ways, including:
- Reduced sales volumes due to people buying counterfeit goods
- Negative impact on your brand due to consumers believing the poor-quality counterfeited goods are genuine
What kind of impact could this have on your business? Whether you’re manufacturing on a massive scale or small amounts of luxury items, laser coding can help protect your business and reputation.
Finding the best approach
There are a few different ways companies use laser marking to protect against counterfeiting. You may choose to create a visible but incredibly complex design to prove authenticity. Or your marks could be subtle, only to be understood by you. Marking produce, such as alcoholic beverages, with the time they were made or filled and expiration dates also helps traceability. So if someone claims contamination or poor quality, you have the means to investigate such claims.
Fast, permanent marking
One of the most significant benefits of laser coding for security is that the marks or engravings can’t be rubbed, reproduced or peeled off. They’re permanent. What’s more, you can create incredibly complex patterns at the same speed as your production line. So you get a reliable anti-counterfeiting security system without slowing down production.
Sophisticated security
You might be surprised to know that Australia’s biggest, most sophisticated laser system is used in a security application. Raymax offers complex and customised anti-counterfeiting solutions far beyond the capability of a standard laser marker supplier. It’s made possible thanks to our wide laser and material interaction knowledge. If you have a discreet application you’d like to discuss, contact Raymax. We have a proud and strong tradition for making things possible where others have tried and failed before us.
The role of material interaction
The good news is that lasers can mark most substrates, including glass, plastic, paper and metal. But not ALL lasers mark ALL materials. You need to find the perfect fit for the type of security you want to embed, the material used, the speed of your production line and several other factors. The material interaction experts at Raymax Lasers have 30 years of experience in product marking. We can assist you in finding the right solution.
Why Raymax?
We make laser light work for you. We’ve spent over 30 years demonstrating what’s possible with lasers. In doing so, we’ve helped modernise Australian and New Zealand industries. You’ll be working with a team of physicists and factory-trained engineers—leaders in the supply of laser solutions and photonics equipment. We’re experts in material interaction research. Wherever possible, you’ll be introduced to new technology that can improve operation in ways you might not have imagined possible.
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